For BMW, the festivities over its sponsorship of the games begin with the UK launch of two new Performance Edition models based on the 1-Series hatchback and 3-Series sedan.
Starting with the 1-Series, the Performance Edition trim level is offered on the three- and five-door versions of the 116i, 116d and 118d. The package includes an M aerodynamic kit, dark chrome 18-inch M light alloy wheels, high-gloss Shadowline exterior trim, dark chrome exhaust tailpipe and dark line rear lights.
An M Sport Suspension, sport seats with Royal Blue stitching, M Sport multi-function leather steering wheel and gearshift leaver, floor mats with Royal Blue piping and London 2012 exterior badges round off the package.
BMW says the Performance Edition costs just £1,500 more than the equivalent 1-Series ES models offering buyers savings of £1,725. Prices start at £19,530 OTR for the three-door 116i Performance Edition.
Moving on to the 3-Series Saloon, the Performance Edition package is available on the 118i and 118d. Similar to the 1-Series models, it includes an M aerodynamic body kit, M sport multi-function leather steering wheel, sport seats, floor mats with blue piping, 18-inch light alloy wheel, chrome exhaust finisher and London 2012 exterior badges.
According to the Bavarian firm, the 3-Series Performance Edition models costs £500 more than the equivalent ES variants, with buyers saving £2,030 from the added equipment. Prices start at £23,195 OTR for the 318i Performance Edition Saloon.
Both the 1- and 3-Series Performance Editions are available in a choice of four colours - Alpine White, Titanium Silver, Bluewater and Black Sapphire.
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